When Roswell Marine requested for a smooth e-commerce experience for their premium marine products, I designed, developed, added products, built collections, and customized the backend to fit the client’s vision.
Roswell Marine is a leading manufacturer of premium marine audio, towers, and accessories.
I designed and developed the Roswell Marine Shopify store with a strong focus on user experience. I helped select and style the theme for a clean, intuitive shopping flow, organized products into clear collections, and customized the backend to highlight featured items and promotions. This resulted in overall user browsing and buying as smooth as possible.
A future-ready Shopify site built on research, Liquid expertise, and scalable CMS solutions.
One of the most challenging parts of this project was the depth of research needed to find a Shopify setup that Roswell Marine could grow from. They wanted to support their B2C customers now, all while laying the groundwork for future B2B expansion. To make this possible, I immersed myself in Shopify’s backend and its Liquid templating language, becoming Shopify Certified along the way. I placed a strong focus on creating a robust product management system using Shopify’s CMS-like structure, to make sure their extensive catalog not only stayed organized, but easy to maintain as well. This experience strengthened my skills in building flexible, content-driven sites that help brands scale confidently.
