Cruise Abaco requested for a website redesign that would help improve user experience and make booking easier for guests overall.
Based in the Bahamas, Cruise Abaco provides personalized sailing charters through the stunning Abaco islands, with options for both captained and bareboat adventures.
Cruise Abaco requested a website redesign that elevated their brand while making their content easily accessible to all who are looking to book their next adventure. As lead designer and web developer, I created this Wordpress site that modernized their brand with vibrant imagery and interactivity, all while providing multiple ways for users to book their next excursion.
How I designed an intuitive charter experience with clear paths, thoughtful details, and a focus on user experience.
For Cruise Abaco, I wanted every part of the website to feel like an extension of the easygoing, adventurous spirit of the charter experience itself. Prioritizing user experience first I made it simple for users to explore available boats, learn what makes each one unique, and feel confident about booking their trip. With multiple call-to-actions, well-organized boat details, and an intuitive layout, this new site redesign makes researching and planning a dream charter with Cruise Abaco effortless. This website redesign demonstrates my dedication to developing UI/UX experiences that harmonize appealing design with practical, user-centered functionality.
